Follow the giants of online local business marketing as this new chapter unfolds
Google DOMINATES the local business marketing space, and as Yelp bites at their heels, they seem to have no plans to let go of that distinction. Today they have announced the end of the confusion over the name of what they do. Gone is Google Places (my favorite). Gone is Google+ Local (meaningless branding). Now we will have My Business (so so), or Google My Business (excellent - almost as good as Google Places), or GMB (Nooooooo!)
In any case, my fellow pundits in this space are thrilled, and Linda Bouguet opines that they have basically listened to folks like her and responded with the entire cookie jar of improvements that will make consumers, small businesses, and local business marketers happy. You would do well to join http://localsearchforum.catalystemarketing.com/ and see their updates as well.
I will add my own analysis over the next few days, so if local business marketing is critical to you as an owner of such or a marketer of such or a consultant to small, local businesses, you may want to subscribe.
I will try to bring in the best from other guru's and add my own analysis. I have been writing about this always changing spot on the internet since before there Google Local Business Center was a gleam in the eye of the developers at Google. Check out my blog on Google Places, http://GooglePlacesHelp.blogspot.com for one of the most complete spots to learn what to do and not to do with regard to optimizing Google's business directory by whatever name.
You will see that there has been precious little in terms of updates there for a year. That is because Google was in transition, and there was so much confusion that I felt it was counterproductive to try and make change after change. The fundamentals outlined there had not changed, even if some of the specifics had.
Now that there appears to be a major overhaul, it is time to change the name of the blog, start afresh, and give you the full monty of ideas, approaches, and sins associated with this latest offering. Please add your comments, disagreements, and any other aspects of each post that will advance the story.
I will be happy to entertain guest blog posts from respected sources.